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5 Post-Easter Recruitment News Stories to Get You Up-to-Date - 7th April 2015

In the news this week:

These are the 9 Most Engaging Status Updates on LinkedIn Right Now

Why do some status updates get significantly better engagement than others? That’s one of the main questions LinkedIn were asking on their Talent Blog last week in a bid to discover what you can do to maximise the engagement of your own Company or Career Page status updates.

Because, while we know that following certain best practices will get you, on average, more engagement, for example:

  • Including a video in your update can increase engagement by 74%
  • Including a link in your update can increase engagement by 84%
  • Including a photo or image in your update can increase engagement by 147%
  • 100% of the top 50 most engaging status updates on LinkedIn last month included either an image, link, or video
  • The top 50 status updates last month averaged 120 characters

The most engaging status updates on LinkedIn don’t just follow a recommended word count‚¬€they also make the viewer feel something – humour, inspiration, wonder, cleverness, and pride in something bigger than ourselves. So, LinkedIn give us a flavour of the 9 most engaging company status updates across their site in the past month. They included:

1. Network Sunday

recruitment news storiesWhat LinkedIn had to say:

I don’t know about you, but I can’t resist the urge to start searching ‚¬€œ my competitive side just HAS to find the word. And once I find it, my sense of pride will compel me to share it with my friends! This status update puts me, the consumer, first‚¬€and that’s why it’s so engaging.

2. Toshiba

recruitment news stories

What LinkedIn had to say:

We know from the stats I shared above that images have a significant impact on a status update’s engagement rate, and this image is awesome. The text provides context and draws me in to learn about this more sustainable world.

3. Brilliant Ads

recruitment news stories

What LinkedIn had to say:

This status update appeals to our human side ‚¬€œ our sense of humour. And, it takes a page from Network Sunday’s status update by putting the reader first.

4. Google

recruitment news stories

What LinkedIn had to say:

This eye-catching illustration isn’t just fun to look at, it’s also conveying a powerful message about the stark underrepresentation of female undergraduates studying computer science. As a tech employer, Google stands to benefit from raising awareness about this issue. And, as a socially aware consumer (a female one at that), I’m personally motivated to share this message with my network. A win-win.

5. Siemens

Seimens-SU

What LinkedIn had to say:

Siemens posted this status update on a timely holiday‚¬€Pi day. Clever people around the world celebrate pi day on March 14th, and this status update served as a vehicle for them to express their appreciation for pi and innovation.

6. Stanford University

standford-SU

What LinkedIn had to say:

The image of Paul with his daughter Cady, coupled with his final thoughts on life and time before he passed, is a hard status update to pass over. It stands apart from other organisation-centric status updates and shares a powerful and moving message we all should hear.

7. Xerox

xerox-SU

What LinkedIn had to say:

This status update is one of my favourites‚¬€the image is catchy and the biggest risk I take in clicking on it is losing 10 seconds!

8. LinkedIn

linkedin-status-update

What LinkedIn had to say:

Most companies have best practices they follow to be successful, and keep employees happy. So what are yours? Don’t be shy to share your company wisdom with the world. This LinkedIn update reveals how we organise meetings to ensure productivity, and keep employees from drowning in powerpoint slides.

9. Emirates

Emirates-SU

What LinkedIn had to say:

This status update has two things people love‚¬€pretty pictures and numbers. This update provides a cool look-back on all Emirates achieved in 2014, and gives prospective cabin crew trainees a look at what they can expect.

LinkedIn then concluded their insightful post with a Slideshare presentation we recommend all LinkedIn Company Page admins take a close look at. Because, as we said in our ‘How to: Get the Most Out of Your LinkedIn Company Page‘ blog last week, your Page is one of the best assets you possess for attracting talent, promoting your employer brand and establishing your company as a great place to work:

 

 Twitter Ads are Coming to Your Profile (and More Importantly to Your Candidates’ Profile)

recruitment news stories

 

Twitter advertising isn’t new, but advertising on users’ profiles? That is a first.

According to aRe/code report, the social network is testing out promoted tweets on some profile pages. And if those ads are there at all, you’ll find them a few tweets down in a section specially marked, “Suggested by Twitter,” so there’s little chance of mistaking them for anything else.

While these experimental ads will only be displayed for Twitter users who are logged in, it’s possible that could change down the road once the company’s recently reported deal with Google ‚¬€ one that Twitter CEO Dick Costolo said would take “several months” before we see anything come of it ‚¬€ officially rolls out.

Now, I don’t know about you, but we see quite a lot of potential in this one for recruiters. Imagine if we were able to use promoted tweets on profile pages to specifically target candidates with personalised job opportunities? Talk about an industry game-changer! Hence why we are very much watching this space!

A 5-Point Action Plan For Getting More Women In Tech

recruitment news stories

 

How can more women be encouraged into technology careers? That’s one of the biggest questions on the lips of many delegates at tech conferences these days, but one which continues to be far harder to answer than it is to ask. The problem of gender imbalance in tech is systemic and societal in Western nations. This is not a question of ability or talent, given that countries such as China and India have far higher proportions of female engineers. This is about expectations and aspirations.

So what can be done to change attitudes and convince more women to pursue a career in technology? A roundtable discussion held in London last week organised by startup support group Tech London Advocates and chaired by U.K. shadow minister for the Digital Economy, the Labour Party’s Chi Onwurah (herself a former telecoms engineer turned politician) heard various ideas for fostering change from a group of women already working in the tech space.

The group’s ideas boiled down to 5 priority areas for action:

  1. improvements to education, to raise awareness about technology and tech careers and counteract negative perceptions
  2. making the business case for more women in tech, and offering guidance to corporates to help them shift entrenched, male-dominated company cultures
  3. creating positive narratives and championing rolemodels to combat negative stereotypes, whether in the media or because of a lack of parental awareness about career opportunities for girls in tech
  4. strengthening female networking and mentoring opportunities 
  5. access to funding to encourage more female entrepreneurs into startups

But while there were clearly no quick fixes on offer, there was certainly plenty of food for thought put forward. What’s your opinion on the topic? How to you believe the recruitment industry in particular can help tackle the issue? Let us know in the comments below.

LinkedIn Buys Refresh.io To Add Predictive Insights To Its Products

refresh-io

 

LinkedIn has been making a push into the area of anticipatory computing, where it predicts what kind of information you need to know, when you need it. Last Thursday, came the latest development in that strategy: The company has acquired and will be closing down Refresh.io, a startup and iOS app of the same name that surfaces insights about people in your networks right before you meet them.

Terms of the deal are not being disclosed, but it is a talent and technology acquisition. Refresh.io had raised about $10 million from CRV, Redpoint, Foundation Capital and Haystack. The deal was confirmed to us by LinkedIn directly, as well as in a blog post penned by co-founder Bhavin Shah.

The main app will be closing down on April 15 and the company will not be taking any new sign-ups. Twelve of the current team of 15 (14 full time and one contractor) are joining LinkedIn in Mountain View to work on incorporating the tech they have developed into various LinkedIn products.

That main app let you log in using Facebook or LinkedIn, and then provided you with relevant pieces of information about a contact such as your most recent interactions, recent and relevant news mentions and so on so that you could develop a more updated profile of someone you may not regularly follow all that closely.

We are going to be exploring the different ways we can use the ideas they have into a number of different LinkedIn products, a spokesperson for LinkedIn said in an interview. We’re looking to take their smarts and add them to a number of products and come up with a number of insights to make LinkedIn even more valuable.

One of these is likely to be LinkedIn’s Connected app, which has already been incorporating some elements of predictive computing to provide some insights and flag when you’re near people in your network, aimed at those using the app on the go and in work environments.

What will be interesting to see is if LinkedIn chooses to keep some of the integrations that Refresh had developed pre-acquisition. One of the more recent that its team was touting was a link with Salesforce. As part of Salesforce’s App Exchange, those who used both Refresh.io and Salesforce would get profiles of users every time they entered a new email address into their Salesforce database. The idea here would be that if you have a sales lead, you could use Refresh.io to get more detailed information about the prospect on the spot, and that can help you sell to that person better.

The Highest Paying ‘BIG Data’ Skills

recruitment news stories

 

Big Data is one of the most prolific buzzwords of the past 2 years but which of those abilities associated with the phenomenon pay the best? Here’s Dice’s list of the Top 7, by average annual salary:

Cassandra: $128,646
MapReduce: $127,315
Cloudera: $126,816
HBase: $126,369
Pig: $124,563
Flume: $123,186
Hadoop: $121,313

That doesn’t include perks or other incentives, of course but while ‘Big Data’ might be a buzzword, it’s certainly one that can prove lucrative for those with the aptitude for crunching it!

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