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Cut The Jargon! Here's How You Write a Kick-Ass Job Ad

Finding the right talent in today’s competitive job market ain’t easy! To attract the right talent, it’s important that you focus on targeting the right person. When targeting the right person, one of the most important aspects of the hiring process is writing an engaging job ad. Some people may disagree, but I believe job advertising is still a really good way for an organisation to attract talent.

Keep in mind to make your job ad short, concise and to the point. Remember, you don’t want every single job seeker out there applying for your open vacancy. What you want is for someone that fits the profile for the job in question to apply. We look at how you can jazz up your job ad so you can convince the RIGHT people to come and work for you!

Stand Out From The Crowd

First things first, you want your job ad to stand out to all the right people. This means using language that is sure to catch the eye of your preferred candidate. You want to draw their attention starting from the first few lines to ensure that they will continue reading the advert. Many companies get this wrong and end up falling at the first hurdle.

Add some more life to it by adding photos of a team day out or the staff that are currently working at your company. This is a good way of showcasing your company culture and once it once again livens up your job ad. Finally, try to keep it as short and concise as possible. If the description is too long, people will end up skimming through the specifications or losing complete interest.

Be Yourself!

When describing your company as the “best in the world”, make sure you use the right language that perfectly portrays that statement. Show how great your company is through the enthusiasm of your words. Again, if it sounds dull, then no one’s going to be interested. Steer clear of jargon and be true to your company’s voice. As the old saying goes – ‘Don’t pretend you’re something that you’re not’. If you do pretend to be someone you’re not, then it could go horribly wrong for numerous reasons. Why? You’ll only end up disappointing yourself as well as the candidate that comes in to interview.

Again, ask yourself – “What type of company are you?” Are you the playful, energetic type? Or are you more corporate? Using the right language, will save the candidate any disappointment and will attract the right candidate for your business. Although hiring someone with the necessary skills is important, it’s also essential that they fit the culture of your company. Everyone is different, and your company is no exception. Ensure your job ad doesn’t sound like it’s coming out of the mouth of a robot also. You don’t want to bore them to death.

What makes you the BEST?

If you’re not going to be enthusiastic about your company then who is? Never, ever be afraid to big up your company’s success as well as all the positive things that make you’re company great. Then again, if you need to think hard on this, maybe you’re in the wrong place yourself. Display your companies aspirations, and what they hope to achieve now and in the future. Outlining your goals not only makes your job ad come to life, but it also instils belief within a candidate that they can grow within your company.

Does your company partake in wellness activities? Are there any perks assigned to the role? If so, don’t be afraid to highlight them. These are only some of the reasons that make your company great to work for! Potential candidates will always want a brief overview of the culture your company has to offer. Detailing the amazing work culture your company has to offer will further inspire candidates to apply for the role.



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