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When you spend your days juggling recs, meeting with clients and hiring managers, and (we hope!) trying to offer a high-quality experience to the dozens of candidates that you are dealing with at any given time, it’s easy to put building your personal brand on the back-burner. But contrary to popular belief, building your personal brand doesn’t need to be a hugely time-consuming task for recruiters. Today, we’re going to share lots of different ways that you can work on your personal brand by setting just 5 minutes aside every day…surely we can all spare 5 minutes, right?!
Tweet something valuable
One of the easiest ways to build your personal brand and make a name for yourself in the industry is to become more active on Twitter. Maybe posting on social media isn’t your thing, and that’s ok if it’s the case, but trust us when we say that if you’re a recruiter and you’re not active on Twitter, you’re without a doubt missing a golden opportunity.
If you commit to posting just one tweet every day, you’ll very quickly see your followers grow, and with that growth comes social authority. You should try to tweet as much as you can about recruitment, which really shouldn’t be too hard – after all, you are an expert in the field! One of the easiest ways to build your personal brand on Twitter is to post something of value, that could be the answer to a question that a candidate asked you earlier that day, or sharing a tip about sourcing with your network. Whatever you post – make sure that it contains useful information for your followers. If you need more ideas about what you should tweet, here’s a list of some recruitment topics that you can and should use for inspiration.
Make sure that your profiles are up to date
How many online profiles do you have? Well, there’s Facebook and Twitter of course. And then there’s Instagram and Snapchat, and WordPress, and LinkedIn, oh and then there’s that old Google+ account that you never use…
What we’re getting at is that there are a LOT of profiles for you out there, so when you change a seemingly minor detail about yourself on one profile, it can throw all of those other profiles off-kilter. Imagine that your email gets hacked and you have to shut down that particular Hotmail or Gmail account. But you’ve listed that email address in your LinkedIn contact details. Or let’s say that you just got married, so you changed your name on all of your social profiles, but your work email signature still lists your maiden name. Are candidates going to be able to find you on social media now?
Making sure that your online profiles are up to date isn’t something that needs to be done every day, but every couple of weeks just make sure that you glance over your online profiles and do a mini-audit to make sure that everything is up to date and accurate. Ideally, all of your profile pictures should be the same across all of your networks also. Remember, personal branding is all about consistency!
‘Like’ an article on LinkedIn
When you ‘Like’ an update on LinkedIn, it’s just like to sharing a post on Facebook, in that you’re entire network will be able to see it. This is an excellent way to build your personal brand, as it shows that you have your finger on the pulse of what’s happening in your industry.
Spend a couple of minutes scrolling through your LinkedIn news feed and be sure to ‘Like’ and ideally, comment under any recruitment articles that spark your interest. But there’s a catch. Before you ‘Like’ or comment on an article, you need to promise that you’re actually going to try to read it! Personal branding isn’t just about keeping up appearances online. In order for you to build a brand for yourself, one that will make candidates trust you and other recruiters respect you, you need to continuously be educating yourself. So take two minutes to actually sit down and soak up an article every day. Remember, it’s all about value, so you need to know that what you are broadcasting to your network is something that’s actually worth sharing!
Post on Instagram
Just like Twitter, Instagram is another top-notch platform for building your personal brand. It takes a little more effort than Twitter in that you have to get snap-happy with your camera and post original content, but once you start actively posting images that represent who you are, both professionally and personally, it will quickly become part of your daily routine.
What’s so great about personal branding on Instagram is that it gives you a chance to show off your human side. And don’t worry – you can still be active on Instagram without giving away too many details about your personal life. Take for example the above photo from my own Instagram account. To the average person it’s just a simple picture of my laptop, but if you’re a fan of the ‘US Office’, you’ll know straight away that I’m a fan of the show (the ‘Dunder Mifflin’ sticker gives it away). So, if a candidate is scrolling through my Instagram and they’re also a fan of the show, that’s an instant commonality that we share, and they are more likely to engage with me because of that. That in itself is personal branding, without fancy camera skills, or long, detailed captions. And it works a treat!
Connect with someone new
It’s easy to go on connection sprees when you’re sourcing candidates on LinkedIn, but outside of that, you should be spending a couple of minutes every day connecting with someone new that isn’t necessarily a potential candidate, like a thought leader in the recruitment space, or an old colleague, or college-mate.
Remember, referrals come in all shapes and forms, and the more connections that you have in your LinkedIn network, the more people are out there actively seeing your updates in their newsfeed, and as a result, the more your personal brand will grow. And maybe in 6 months time, your old college mate who works in a completely different industry is in a meeting and is told that they are expanding a department within the company, and they need to take on 6 new staff members ASAP. If they’re asked to recommend a recruitment agency to work with on the project, will they recommend you? Chances are, the answer is yes!
Share details about your job with family and friends
Here’s a little food for thought. If someone were to ask your parents, or your friends, or even your partner what you actually do for a living, would they be able to give that person a real answer? We bet that they could tell them all about your work woes, right – who’s annoying in the office, and all of the brain-numbing meetings that you have to sit through? Because that’s probably all that you talk to them about – things that bother you about your workplace, not information about your actual job!
When you’re talking about your job to your friends and family, try to get into the habit of focusing on the positive aspects of the job, even if it’s something as simple as talking about meeting with a new client who is looking to hire 10 new staff members when they ask how work was that day. Personal branding has to go beyond the computer screen, so at the very least the people who are closest to you know what you’re all about professionally!
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