Xing is Germany’s favoured professional networking site and has over 11 million members from Germany, Austria and Switzerland. If you’re ever looking to fill a brief with fluent German as the main requirement, why not look to the place where Germans hang out?!
You don’t have to be a member of Xing in order to X-ray search it, however I’d recommend you’d join anyway so that you can network with this German-speaking community of professionals. It’s the next-gen way of sourcing! And besides, unless you are a member, Xing will restrict you from seeing parts of their profile, like their current job title and description.
To search Xing, follow these steps:
1) Isolate your requirements into a search string. First, open up Notepad in Windows or TextEdit on Mac. DO NOT use Word or another word-processing tool, as it adds auto-capitalization and edits when you don’t want it to. Our search strings contain Boolean Operators and Field Commands that are case sensitive.
Write your requirements in separate lines like this:
2) Now, start expanding your search terms per line to include synonyms. Those synonyms should probably be in German. For a super quick translation, use Frengly.com. We separate each term by capital OR and a space either side of that OR. This asks Google to look for one or the other, but not necessarily both.
Now, group each of your lines with brackets. This asks Google to look inside each set of brackets and find you a minimum of one term per bracket, so you know that Google will look for each of your requirements, in whichever language they’re written (German or English). We’ll also group phrases like “Account Manager” in inverted commas, so Google knows to return you results only where these words appear side by side. I’d also recommend that for the German single-word terms, you use the inverted commas around them too. This is so that Google will definitely look for these words in their specific German spelling, because it knows that you speak English. Your search string will look something like this:
Now, the last term is just by itself with no other synonym because (as rudimentary as my German is!) Call Centre is the same in both languages. Bring each of your brackets into one line, separating each bracket of terms with a space.
What you need now is to point Google in the right direction to look specifically at Xing.com and only at user profiles. We do this by using the site: field command, and identifying the pattern in the URL (using the inurl: field command), which in Xing’s case is the term “profile”. We also want Google to look for particular locations, so include this in your string too. Each Xing profile has their job title in their Page Title, so we use the Field Command intitle: to have Google look for those words in the title.
Our full, complete search string looks like this then:
If you want to learn more about searching for candidates using Boolean sourcing but don’t quite know where to begin, check out our Blue Belt in Internet Recruitment training course, which is held monthly in London and Dublin by Johnny Campbell, or in North America by Geoff Webb of Radical Events.