Social selling never stops.
Even if you have clocked out, packed up your laptop and turned off your phone your social media accounts are constantly open for viewing.
This means people are checking out your profile, researching you and your company while you are sitting down watching Spongebob Squarepants.
Social networks provide an amazing opportunity for you to keep representing your good work 24/7. This means it’s so important to have a great profile that gives the best impression of you and your company. Remember; you sell human to human so impressions matter!
So how can you be sure that your social media accounts are doing the best job possible? We have zoned in on some of the most important aspects of an effective social media account so if you’re creating company pages for the first time or your profile needs a spring clean you can be sure you’re presenting your best self.
1. Make Your Profile Easy To Find
It sounds simple, but the simple things matter the most. When setting up social media accounts for you or your company make sure your name is spelled correctly and use the name that appears on your company website.
Your name or handle (username) should be consistent across all social media platforms and needs to be the same. This way when somebody finds you on Twitter they can be confident that if they search the same name on LinkedIn or Facebook they should be able to find the same company straight away.
KnowEm is a great website for checking if your preferred username is available on nearly any social network.
The Social Talent Twitter account is concise and to the point.
The handle shows the company name making it easy to search and identify amongst the thousands of accounts, people can be sure they have found the Social Talent page.
The bio is direct and to the point. It also includes the name of a person (in this case, Chief Ninja Johnny Campbell). It also provides key information like location and a link to a website.
Providing links to your company’s social media sites, websites and blogs is a great way to promote your brand across different platforms. Customers can also access more of your great content that is stored on your website.
For example, Tweets can only be 140 characters long, so you have to get clever about how you share your content. Providing a link to your website allows people to access your site easily and follow up on some of the awesome things you’ve shared on Twitter.
2. Keep Your Branding Consistent
It can take a long time to really pinpoint a company’s ideal brand. So when you have put in so much work to get your branding just right it’s a pleasure to show it off to the world!
No matter how many social media accounts your company has across different platforms it’s vital that the company brand and message stays consistent. This means that anybody who is researching your company can easily identify your branding and know they’re in the right place looking at the right company.
Your profile pictures on Twitter, Facebook and Linkedin should all be the same. It’s important to make it as easy as possible for people to recognise your brand. When choosing profile pictures it’s best to keep it as simple as possible. The best option is a shot of your company logo. Simple and effective and there can be no doubt that your potential customers are in the right place.
When it comes to images on social media many people use pre-designed images and just crop them to fit the dimensions. However, this often leads to some poor quality images and a poor impression of your profile.
Getting your images edited especially for the specific social media accounts adds a professional touch to your social media accounts that provide a professional feel for your audience. Take note of the recommended image sizes below and get in touch with your designers to help you create a profile that looks sharp and professional.
Profile Photo: 400 x 400 pixels
Header Image: 1500 x 500 pixels
Facebook (Company Page)
Profile Photo: 180 x 180 pixels
Header Image: 851 x 315 pixels
LinkedIn (Company Page)
Profile Photo: 100 x 60 pixels
Banner Image: 646 x 220 pixels
3. Attention To Detail
When creating your social media profiles it’s best to load them with as much information as possible so your customers can find everything they need. A company bio is a short paragraph that sums up the essence of your company and its mission. This is your opportunity to sell your mission to the world, give potential customers a taste of what you have to offer then direct them to your website. If each of your social media accounts follow this rule then it doesn’t matter whether a customer finds you on Facebook or LinkedIn first, either way they get the same detailed information and the chance to follow a link straight to your website. Win!
Remember to include:
- Company Address
- Opening Hours
- Telephone Number
4. Recognise Your Audience
Although your branding and message stay the same across all platforms it’s important to acknowledge that different social networks attract different audiences. Your Facebook profile can afford to be a bit more light-hearted than your LinkedIn profile. Even if you are sharing the same content across different platforms you can change the way you deliver this content. The two posts below covered the same content and both posts performed brilliantly on their respective platforms. Of course, you can always test your post’s performance and find out what your audience respond to.
Social media is a really great way to learn about your audience and attract new customers to your company. Now that you have the basics you can start playing around and having some fun!
To find out more about how to become an expert at Social Selling, check out more of our Social Selling content.