---
title: "Persuasion in Negotiation - Training Course"
description: "Enhance your negotiation skills with the power of persuasion. Learn strategies to influence, build rapport, and achieve successful outcomes in this expert-led course."
url: "https://www.socialtalent.com/course-library/mission/the-role-of-persuasion-in-negotiation"
last_modified: "2026-10-22T13:11:14+00:00"
---

Mission

4 courses

# The Role of Persuasion in Negotiation

Aristotle identified how we are persuaded by others long before Cialdini’s 6 Principles, but are you playing to each of these pillars to truly persuade others? No one likes being “sold” to, but we are always buying and selling. In this mission, we’ll focus on the Organizational Gear of negotiation, using persuasion to negotiate and “sell” to our counterparts.

## Skills covered

[Talent Strategy](https://www.socialtalent.com/course-library?skill%5B%5D=talent-strategy) [Hiring Decisions & Offers](https://www.socialtalent.com/course-library?skill%5B%5D=hiring-decisions-offers)

## What you'll learn:

- Aristotle’s pillars of Persuasion (Ethos, Logos and Pathos), as well as modern technological ways to use this in our daily negotiations.
- The Challenger Method to “sell” – challenging the viewpoint of our counterpart to teach them something new to persuade them.

### Presenters include

Tony Perzow

SocialTalent Expert

## This Mission Includes 4 Courses