The Future of Work is Now

Chapter Two: Maintaining an effective Employer Brand

The second installment of our Future of Work is Now series focuses on an area of the hiring process that has truly stepped into the spotlight recently. While it's always been important, its value is now undeniable – Employer Branding.

In this chapter, we explore the soft factors you can use to differentiate your company when you can’t compete on salary, how to make your employer brand appeal to the right people, and how to promote your employer brand in the future of work.

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What is covered


A look at how employer branding continues to evolve


Employer Brand after downsizing


Where can you show your employer brand?


What is important to candidates now?

The Future of Work is Now Series:

The future of work has arrived faster than anyone expected. Working from home, virtual onboarding, truly global recruiting teams and hiring without borders – these are only some of the issues facing the world of work today.
On a weekly basis, we will be releasing in-depth guides on how different areas of the hiring process has been changed by the future of work and what the new best practices will be.

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Our constantly updated content covers everything from advice on sourcing and engaging candidates; to industry and workplace insight; to interview skills and job-specific coaching. Users can easily navigate content, create custom learning paths and engage with their teams.