---
title: "Sell the Truth | SocialTalent"
description: "Bryan Adams’ new book Sell the Truth: why candidates stopped believing employer brands, and how the TRUTH Framework helps leaders earn that trust back."
url: "https://www.socialtalent.com/sell-the-truth"
last_modified: "2026-10-14T11:31:34+00:00"
---

The new book from Bryan Adams

# Sell the Truth

Why candidates have stopped believing employer brands — and how leaders can earn that trust back.

[Pre-order signed copy — 25% off →](https://www.welbooks.co.uk/shop/p/sell-the-truth-by-bryan-adams) [Pre-order on Amazon](https://www.amazon.co.uk/dp/1918215235)

![Bryan Adams](https://www.socialtalent.com/wp-content/uploads/2026/08/bryan-adams-to-sell-the-truth.jpg)

**Bryan Adams** Author of *Sell the Truth*

Use code **BRYAN25** for 25% off the signed copy.

Bryan Adams’ new book, *Sell the Truth*, explores one of the biggest challenges facing employer brands today: trust.

Candidates can verify your claims, compare them with employee reality, and see through polished messaging faster than ever. Bryan’s argument is simple: the answer isn’t spin. It’s learning how to tell the truth in a way people can understand, feel and believe.

From the founder of

Get a taste of the book

## Two exclusive videos from Bryan.

### Why Candidates Don’t Believe You Anymore

The traditional signals employer brands have leaned on are losing their power. Bryan explains what changed — and why polished messaging now works against you.

### The 30-Second Employer Brand Truth Test

A fast, revealing test you can run right now — does your employer brand actually reflect the reality your people experience?

Ready for the full framework?

## The full framework lives in the book.

These videos are just a glimpse of the ideas explored in *Sell the Truth*. In the book, Bryan introduces the **TRUTH Framework** and **Truth Cascade** — practical tools for building employer brands, cultures and leadership stories that stand up to scrutiny.

**Pre-order *Sell the Truth***
Published 17 September 2026 by LID Publishing.

[Pre-order signed copy — 25% off →](https://www.welbooks.co.uk/shop/p/sell-the-truth-by-bryan-adams)

Use code **BRYAN25** at checkout.