Essential Copywriting Principles of Job Advertising
The lost art of job advertising is revived, using techniques from marketing to psychology to truly attract the best to our open jobs, engage with your job advertising efforts and sell our open jobs to candidates. Realise immediate improvements in application quality and volume, and improve your pipeline of candidates through inbound candidate attraction methods.
Skills covered
What you'll learn:
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The fundamentals of optimising job ads for search.
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Tactics for overcoming application hurdles and poor ad engagement.
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6-step SUCCESs process for writing sticky job ads.
-
How to create visual job ads that grab candidate's attention.
Presenters include
Johnny Campbell
SocialTalent Expert
William Ryan
SocialTalent Expert
Skills covered
What you'll learn:
-
The fundamentals of optimising job ads for search.
-
Tactics for overcoming application hurdles and poor ad engagement.
-
6-step SUCCESs process for writing sticky job ads.
-
How to create visual job ads that grab candidate's attention.