Learning Path
1 mission
Employer Brand Storytelling: From EVP to Buy-In
In a world where polish is cheap and skepticism is high, the communicators who win are the ones people believe. This Learning Path takes employer brand and talent leaders on a complete journey: it starts with the science of why people trust a story, gives you a five-step framework you can apply to any message, and finishes where storytelling pays off most – bringing your EVP to life for candidates and winning investment from the leaders who fund your work. You will finish able to shape honest insight into stories that attract talent and convince stakeholders.
Skills covered
What you'll learn:
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Explain why belief beats polish – use what the brain responds to (attention, trust and meaning) to decide what goes into a story and what gets cut.
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Structure any story with the TRUTH Framework – move from Trigger to Reveal, Unlock, Tension and Harvest so accurate information becomes something people believe.
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Bring your EVP to life – turn value-proposition statements into short TRUTH Story Snaps that employees recognise and candidates remember.
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Win buy-in for employer brand investment – build business-case stories that lead with outcomes, name the cost of inaction and close with proof leaders can act on.
Presenters include
Bryan Adams
Founder & CEO, Ph.Creative
Skills covered
What you'll learn:
-
Explain why belief beats polish – use what the brain responds to (attention, trust and meaning) to decide what goes into a story and what gets cut.
-
Structure any story with the TRUTH Framework – move from Trigger to Reveal, Unlock, Tension and Harvest so accurate information becomes something people believe.
-
Bring your EVP to life – turn value-proposition statements into short TRUTH Story Snaps that employees recognise and candidates remember.
-
Win buy-in for employer brand investment – build business-case stories that lead with outcomes, name the cost of inaction and close with proof leaders can act on.
This Learning Path Includes 1 Mission
Telling the truth isn't enough on its own; it has to be shaped to be believed. This mission teaches the TRUTH Framework, a five-step approach built on how the human brain processes trust, attention and meaning. You will learn to open with a moment people can't ignore, surface the truths others haven't named, show the honest cost of change, and close with proof that lands.