Learning Path
2 missions
Licensed Talent Magnet 2.0 (TA)
Your professional brand online is one of the most powerful tools you have to attract the best candidates, and in a market where candidates can verify every claim, being believed matters more than being polished. In this learning path, learn how to build a personal presence and reach out to candidates in a way the right people actually trust, write job posts someone would recognize as their real job, and understand and shape the reputation your organization is known for online.
Skills covered
What you'll learn:
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Build a personal recruiter brand that candidates believe – present yourself online so the right people trust you before you ever reach out.
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Attract talent by telling the whole truth – use a give-and-get approach that earns credibility over polish.
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Write job posts candidates recognise as the real role – describe the job in a way the right person immediately identifies with.
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Diagnose and shape your employer reputation online – read the signals across reviews and social, and influence what your organisation is known for.
Presenters include
Bryan Adams
Founder & CEO, Ph.Creative
Skills covered
What you'll learn:
-
Build a personal recruiter brand that candidates believe – present yourself online so the right people trust you before you ever reach out.
-
Attract talent by telling the whole truth – use a give-and-get approach that earns credibility over polish.
-
Write job posts candidates recognise as the real role – describe the job in a way the right person immediately identifies with.
-
Diagnose and shape your employer reputation online – read the signals across reviews and social, and influence what your organisation is known for.
This Learning Path Includes 2 Missions
For most candidates, the first impression of you as a recruiter happens online, before you ever reach out. In this mission, you will learn to build a professional presence people actually believe. You will understand why trust now beats polish, attract the right people by telling the whole truth, rebuild your profile around evidence, and write job posts the right candidate recognizes as real.
Your employer reputation is decided online long before a candidate ever applies, and most organizations only react to it. In this mission, you will learn to shape it on purpose. You will diagnose what you are genuinely known for, read the signals candidates and employees leave across reviews and social, respond to criticism without sounding defensive, and turn employee voice into believable proof.