Learning Path
3 missions

Licensed Talent Magnet (TA)

Your professional brand online can help you attract the best candidates. In this Learning Path, learn how to write amazing job posts, promote your jobs online and attract talent on social media.

Presenters include

Bill Boorman
SocialTalent Expert
Holly Fawcett
SocialTalent Expert
Johnny Campbell
SocialTalent Expert
William Ryan
SocialTalent Expert

Skills covered

What you'll learn:

  • Craft compelling and engaging job posts that effectively communicate job requirements and attract top talent.
  • Optimize your job advertisements for search engines and job boards, increasing visibility and application rates from qualified candidates.
  • Utilize social media platforms, including Twitter, Facebook, and Instagram, to build relationships with candidates, engage talent networks, and promote job opportunities.
  • Develop a strong personal brand that positions you as an influential figure in the recruiting space, attracting high-quality candidates and increasing your professional credibility.

This Learning Path Includes 3 Missions

The lost art of job advertising is revived, using techniques from marketing to psychology to truly attract the best to our open jobs, engage with your job advertising efforts and sell our open jobs to candidates. Realise immediate improvements in application quality and volume, and improve your pipeline of candidates through inbound candidate attraction methods.
In this mission, Johnny Campbell and Holly Fawcett will show you how to use social media to market your jobs and company to build better relationships within your sector. From Twitter, Facebook, and Instagram to audio and video live streaming, learn how to build social engagement with your candidates, colleagues and other stakeholders.
In this program, learn how to represent yourself online to become an influencer in the space of recruiting, positioning yourself as the go-to person for sector information and careers. Hear from presenters like Bill Boorman and Johnny Campbell, and get practical tips on setting up your social media profiles to reflect your expertise and personality.