Mission
5 courses
Employer Branding Campaigns
When it's time to execute your employer brand campaign, you'll need a toolkit to get your brand messaging and media assets ready, as well as a roadmap for concept to launch. In this mission, we'll share some easily available hardware and excellent (free) tools, a case study from Magellan Health, whose employer re-brand went from pen-and-paper to launch in just 100 days, and a practical how-to guide for embedding and promoting diversity into your employer brand.
Skills covered
What you'll learn:
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The toolkit for executing your employer brand campaign, including free resources that can elevate your brand messaging.
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How US healthcare provider Magellan Health went from concept to campaign-launch in just 00 days, with messaging that went on to influence their consumer brand campaigns too.
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A practical guide for promoting and embedding diversity and inclusion into your employer brand campaigns.
Presenters include
Holly Fawcett
SocialTalent Expert
William Ryan
SocialTalent Expert
Charlotte Marshall
Skills covered
What you'll learn:
-
The toolkit for executing your employer brand campaign, including free resources that can elevate your brand messaging.
-
How US healthcare provider Magellan Health went from concept to campaign-launch in just 00 days, with messaging that went on to influence their consumer brand campaigns too.
-
A practical guide for promoting and embedding diversity and inclusion into your employer brand campaigns.