Mission
5 courses
Employer Branding Campaigns
When it's time to execute your employer brand campaign, you'll need a toolkit to get your brand messaging and media assets ready, as well as a roadmap for concept to launch. In this mission, we'll share some easily available hardware and excellent (free) tools, a case study from Magellan Health, whose employer re-brand went from pen-and-paper to launch in just 100 days, and a practical how-to guide for embedding and promoting diversity into your employer brand.
Skills covered
What you'll learn:
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The toolkit for executing your employer brand campaign, including free resources that can elevate your brand messaging.
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How US healthcare provider Magellan Health went from concept to campaign-launch in just 00 days, with messaging that went on to influence their consumer brand campaigns too.
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A practical guide for promoting and embedding diversity and inclusion into your employer brand campaigns.
Presenters include
Skills covered
What you'll learn:
-
The toolkit for executing your employer brand campaign, including free resources that can elevate your brand messaging.
-
How US healthcare provider Magellan Health went from concept to campaign-launch in just 00 days, with messaging that went on to influence their consumer brand campaigns too.
-
A practical guide for promoting and embedding diversity and inclusion into your employer brand campaigns.