Mission
4 courses

Reputation Radar: Talent Attraction Online

Your employer reputation is decided online long before a candidate ever applies, and most organizations only react to it. In this mission, you will learn to shape it on purpose. You will diagnose what you are genuinely known for, read the signals candidates and employees leave across reviews and social, respond to criticism without sounding defensive, and turn employee voice into believable proof.

Presenters include

Bryan Adams
Founder & CEO, Ph.Creative

Skills covered

Engaging Talent

What you'll learn:

  • Diagnose what your organisation is genuinely known for online.
  • Read the reputation signals candidates and employees leave across reviews and social.
  • Respond to criticism without sounding defensive.
  • Turn employee voice into believable proof that attracts talent.

This Mission Includes 4 Courses

Treat reputation as a capability signal you can build on purpose, not a sentiment you only react to.
Use the 3Cs diagnostic to find the gap between how you're seen and how you want to be seen, with your careers site as the anchor.
Interpret the signals candidates and employees leave across reviews and social, and respond without sounding defensive.
Turn employee voice into believable proof and build an employer reputation that compounds over time.

This mission is included in these Learning Paths:

Licensed Talent Magnet 2.0 (TA)
Learning path
2 missions

Licensed Talent Magnet 2.0 (TA)

Your professional brand online is one of the most powerful tools you have to attract the best candidates, and in a market where candidates can verify every claim, being believed matters more than being polished. In this learning path, learn how to build a personal presence and reach out to candidates in a way the right people actually trust, write job posts someone would recognize as their real job, and understand and shape the reputation your organization is known for online.

Presenters include
Bryan Adams
View Learning Path →