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The Role of Persuasion in Negotiation
Aristotle identified how we are persuaded by others long before Cialdini’s 6 Principles, but are you playing to each of these pillars to truly persuade others? No one likes being “sold” to, but we are always buying and selling. In this mission, we’ll focus on the Organizational Gear of negotiation, using persuasion to negotiate and “sell” to our counterparts.
Skills
Use Case
Presenters Presented By
Tony Perzow
SocialTalent Expert
Tony Perzow is a negotiation expert who provides training and coaching to enhance negotiation skills. He focuses on both external techniques (competitive and collaborative strategies) and internal aspects (emotional intelligence, self-awareness).
Learning Outcomes
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By the end of the Mission you will be able to:
Aristotle’s pillars of Persuasion (Ethos, Logos and Pathos), as well as modern technological ways to use this in our daily negotiations.
The Challenger Method to “sell” – challenging the viewpoint of our counterpart to teach them something new to persuade them.
Courses in this Mission
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