Social Talent Academy

Essential Copywriting Principles of Job Advertising

Writing better job ads will get you more suitbale candidates

Presented by

Johnny Campbell - Recruitment Expert

Johnny Campbell

Course Details

The lost art of job advertising is revived, using techniques from marketing to psychology to truly attract the best to our open jobs, engage with your job advertising efforts and sell our open jobs to candidates. Realise immediate improvements in application quality and volume, and improve your pipeline of candidates through inbound candidate attraction methods.


Johnny Campbell

Johnny Campbell is a world-renowned expert and speaker on talent. As Founder and CEO of SocialTalent, Johnny works with the world’s leading organisations to shape how they hire. Johnny has trained tens of thousands of recruiters and helped shape modern recruitment.

Johnny Campbell - Recruitment Expert

In this Course you’ll learn...

Fundamentals of Job Ads

Learn the absolute neccesities for writig a job ad.

Overcoming Application Hurdles

Learn how to pre-empt any reasons a candidate may have to not apply and overcome them.

Writing Sticky Job Ads

Learn to write job ads that stick in people’s minds.

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