Leadership
Licensed Employer Branding Strategist
The ultimate guide on employer brand strategy, this learning path is aimed at recruiters, marketers and TA professionals. Learn how to implement a successful employer brand strategy and demonstrate ROI to the business. Also, discover the keys to candidate motivation and the importance of creating brand ambassadors.
Skills
Use Case
Presenters Presented By
Ed Nathanson
SocialTalent Expert
Ed Nathanson has dedicated his career to developing and building high-performing, cost-saving, and internationally recognized hiring and employment branding functions and teams for start-ups, large international enterprise companies, and everywhere in between. He is the founder of RedPill Talent and the VP of Talent and Talent Branding at EQRx.
Holly Fawcett
SocialTalent Expert
Holly’s extensive experience working with global TA leaders has shaped how the world’s leading enterprises achieve hiring maturity. Her experience in this space is unparalleled, making her one of the most sought-after advisors on talent maturity and transformation in the world.
William Ryan
SocialTalent Expert
We are delighted to have William as one of our experts on the SocialTalent platform. A leader within their field, William delivers actionable and insightful content that enables organizations to build better workplaces. This is essential viewing for any SocialTalent user.
Learning Outcomes
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By the end of the Learning Path you will be able to:
Understand the concept of employer branding and its significance in the modern job market.
Develop skills to analyze your organization's current employer brand and identify areas for improvement.
Learn about various metrics and tools to assess the impact of your employer brand.
Gain knowledge on planning, executing, and managing employer branding campaigns.
Missions in this Learning Path
The single biggest difference-maker to recruiting success and productivity is having an employer brand that draws top talent to you, rather than continually having to source and headhunt. In this introductory mission, learn from Ed Nathanson, Employer Brand strategist and expert consultant, about employer branding and how it can impact your recruiting efforts
You'll learn from Ed Nathanson, Employer Branding strategist, how to build your EB strategy. The partner workbook for this mission has detailed exercises which, when complete, will form your complete EB strategy
Now that you have the strategy and plan, it's time to make it happen - in this mission, you'll learn how to implement your EB strategy, test it and refine it.
How do you know if your employer branding strategy is working? In this mission, learn from Ed Nathanson, master Employer Brand strategist, how to measure the impact of your Employer Brand - reporting, showing value, measuring ROI and how to GET BUDGET!
Your current employees, collectively, have twice the reach that your organization does with its employer brand, so how can you leverage their networks? In this mission, you'll learn how to build a program that will rally, incentivize and turn your employees into proud and active brand ambassadors of your employer brand.
When it's time to execute your employer brand campaign, you'll need a toolkit to get your brand messaging and media assets ready, as well as a roadmap for concept to launch. In this mission, we'll share some easily available hardware and excellent (free) tools, a case study from Magellan Health, whose employer re-brand went from pen-and-paper to launch in just 100 days, and a practical how-to guide for embedding and promoting diversity into your employer brand.
In this mission, Ed Nathanson shows us what type of content truly works when it comes to your online recruiter brand, as well as for your employer brand.
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