Social Talent Academy

Measuring the impact of your employer brand

Discover how to analyse the impact of your employer branding and how to get buy in from executives.

Presented by

Ed Nathanson

Course Details

How do you know if your employer branding strategy is working? In this mission, learn from Ed Nathanson, master Employer Brand strategist, how to measure the impact of your Employer Brand – reporting, showing value, measuring ROI and how to GET BUDGET!


Ed Nathanson

Ed Nathanson, founder of Red Pill Talent and host of the hilarious “Are You Not Entertained?” podcast, is an experienced global Talent Acquisition, Employer Branding and HR leader. And as such, the best man to talk to us about adding humour and heart to your employer branding and candidate experience.

Course Preview

In this Course you’ll learn...


What metrics matter to your organization and goals


How to measure each element of your EB campaigns

Getting Budget

How to make the case for increased budget or changing spend, based on your data

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Learn how to implement an employee advocacy program that will make your employees great ambassadors for your company.


Implementing your employer brand strategy

Learn how to implement your employer branding strategy and how to constantly test and refine it.