How to build a successful employee advocacy program

Learn how to implement an employee advocacy program that will make your employees great ambassadors for your company.

Presented by

Ed Nathanson

Course Details

Your current employees, collectively, have twice the reach that your organization does with its employer brand, so how can you leverage their networks? In this mission, you’ll learn how to build a program that will rally, incentivize and turn your employees into proud and active brand ambassadors of your employer brand.

MEET YOUR PROFESSOR

Ed Nathanson

Ed Nathanson, founder of Red Pill Talent and host of the hilarious “Are You Not Entertained?” podcast, is an experienced global Talent Acquisition, Employer Branding and HR leader. And as such, the best man to talk to us about adding humour and heart to your employer branding and candidate experience.

Course Preview

In this Course you’ll learn...

Training brand ambassadors

How to train employees, especially new employees, to be brand ambassadors

Motivating brand ambassadors

Ways to enable, incentivize, recognize and reward employees for being brand ambassadors

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