Learn how to implement an employee advocacy program that will make your employees great ambassadors for your company.
This course of part of the Employer Branding Specialist Certificate
Your current employees, collectively, have twice the reach that your organization does with its employer brand, so how can you leverage their networks? In this mission, you’ll learn how to build a program that will rally, incentivize and turn your employees into proud and active brand ambassadors of your employer brand.
Ed Nathanson, founder of Red Pill Talent and host of the hilarious “Are You Not Entertained?” podcast, is an experienced global Talent Acquisition, Employer Branding and HR leader. And as such, the best man to talk to us about adding humour and heart to your employer branding and candidate experience.
How to train employees, especially new employees, to be brand ambassadors
Ways to enable, incentivize, recognize and reward employees for being brand ambassadors
Dicover the most effective methods to plan, structure and execute employer branding campaigns.
Discover how to analyse the impact of your employer branding and how to get buy in from executives.
Learn how to implement your employer branding strategy and how to constantly test and refine it.
