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3 Recruitment Trends That You Must Know In 2017

As we draw even closer to being smack back in the middle of 2017, we’re now starting to see some noticeable trends playing their role in 2017. For any recruiter, it’s important to be in the know when it comes to trends. Without being in the loop, you’ll simply fall behind. Stay one step ahead of the rest by preparing yourself and researching what trends you can fully utilise. In this blog piece, we’ll focus on the top 3 trends that every recruiter must know. Knowing will make your life a whole lot easier!

1. Social Media

Recruiting the best candidates is vital to the success of any company. Social recruiting has been on the increase, with job boards no longer having enough range to find quality candidates. Traditional ads are becoming ineffective, with the majority of jobseekers finding them mundane and unattractive. So with that said, It’s time to spice up your online advertising.

For a potential candidate, a job advertised on social media looks far more appealing. Furthermore, it also enhances your image as business or agency. When hiring though social media, it allows you to target people based on their area, interests and behaviour. Better yet is the fact that there’s a greater chance of people engaging with your job posting. It enables the social community to ask questions about the job or share it with someone they deem suitable for the position.

When posting a job advert through social media it’s important you give the candidate a CTA. Facebook advertising has grown from strength to strength in recent times, with it having a massive audience . Facebook has over 1.8 billion active monthly users, so using it as a way of advertising is a no brainer! It promotes your employer brand, and it also helps that it’s super easy to use, with end result looking great. Check out these 5 useful tools for Facebook advertising.

2. Culture Is Key

Matching the right talent, with the right company requires a deep appreciation of company culture. Company culture has become more important than ever, not only for the company itself, but for employees also. A strong cultural foundation within a company leads to higher employee satisfaction and engagement. Overall, a positive work culture results in a more productive workforce. This subsequently leads to a greater volume of applicants wanting to apply for job roles within your company. Move away from the safe approach and re-think your cultural effort if there isn’t a defined culture already in place.

Although technical skills are valuable, it would be a mistake to hire based on this alone. According to Jobvite, today’s recruiters look for a host of soft skills, including conversational skills (73 percent), enthusiasm (78 percent) and cultural fit (83 percent). Over 1,600 recruiters and HR professionals took part in this survey, and once again highlights the importance of cultural fit. For more on how to hire for culture fit then please see here.

3. Diverse Workspace

Diversity in the workplace is going to feature prominently in 2017! Having a diverse workforce is a huge advantage as a business, helping you to become truly unique in the long-run. We all strive to recruit unique individuals at the end of the day! If everyone was the same plain old Jane, life would just be boring – It’s refreshing to hear a variety of viewpoints. It also allows you as a business to offer a broader service range (eg. languages, cultural understanding) which can add to your businesses global presence. The possibilities are endless!

According to Recruitingtrends, 46% of the companies they surveyed have a diversity initiative in place. Additionally, 64.7% of the management teams within those companies strongly support diversity in the workplace as a goal. John Bischke, CEO and Founder of Entelo, added that “Success stories may be limited and best practices are still in their infancy, but I believe that the new breed of recruiter that has emerged — driven by data, focused on engagement and led by globally diverse leaders — is well up to tackling the challenges that lie ahead.”

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