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I came across this excellent Parody of the trailer for “The Social Network” that US Shipping company “UShip” have produced. It takes a bit of money to pull something like this off but its a great example of how you can create a social media-friendly viral video to promote what could otherwise be perceived as being a boring, vanilla service. Its a further illustration of how traditional advertising just doesn’t work on social media, you need to entertain and in return you will achieve more than you ever could through traditional media!
If you have any similar examples, please post as a comment
