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We came across Identified.com over the weekend and we’ve been playing around with it for a few days (if you got an invite from one of us to connect over it, please accept! It’ll improve our ranking!). What Identified is in a nutshell is search tool for Recruiters based on the Facebook social graph, that helps them find the most talented and best connected students, ranking each user through a database of companies and universities from all over the world in highest order of rank (no idea who’s ranking), and their social network.
Using the Facebook API, it takes your profile information to kickstart its analysis of your career score. You can improve your score by adding more companies that you’ve worked for in the past, and your role. It analyses your Education and adds more points to your score based on the schools/universities you attended. It also adds more points to your score as you expand across your network in Facebook, so if you have friends who work in well-to-do companies, they by proxy increase your score.
The idea of this kind of system to evaluate a person’s career is quite unique, but Identified is still very much in Beta. This is excellent for the American market, but where Identified lacks is in its global knowledge of companies and universities and their true value and importance inside countries other than the US. However, one would argue that as the world becomes more and more globalised, so does the talent we recruit.
It’s highly unlikely that someone from Ireland would get 100 out of 100, as they more than likely would not have gone to an American university (Identified’s first ranking Irish University is Trinity College Dublin, ranked 611th – when actually it’s 117th according to the Times Higher Education World University Rankings 2011-2012 ). They have an even smaller chance of working for the highest ranking company as determined by Identified, McKinsey & Company, in their Dublin office (again, no idea what determined that McKinsey & Company is the highest ranking company. If you go by turnover/revenue in the Fortune 500 then Walmart is the top, followed by ExxonMobil and Shell).
The founders of Identified, Brendan Wallace and Adeyemi Ajao (both Stanford Business School grads) have aimed this product at Facebook users citing that “LinkedIn is for old people”. Wallace says that “most people in their 20’s are not creating profiles on LinkedIn. If you look at people under the age of 35, Facebook has 130-140 million. That demographic on LinkedIn is about 8 to 9 million. Younger people are using Facebook as their professional graph, whereas the people you know on LinkedIn tend to be older.”
Now, while this is rather true (that Facebook has a greater population of people under 35 than LinkedIn), it’s not necessarily what we’re seeing with the growing percentage population of LinkedIn in that age demographic (as seen in our LinkedIn stats analysis, nearly 70% of profiles on LinkedIn fall under the 18-34 age group). Facebook has over 7 times the membership of LinkedIn, so it makes more sense to integrate Identified with Facebook first, simply so that you can increase your ranking with your larger personal network on Facebook. But if you’re like my boss, who has several thousand contacts in LinkedIn and is under 35, then you’d have trouble finding the sense in the reasoning of Identified’s statement.
But, since their aim was originally students, we can see why they took this particular direction. As the Beta period progresses and develops, perhaps the installation of a location filter would be useful. Currently its only search function is extremely basic and doesn’t support Boolean. And an API with LinkedIn and Twitter too, in order to gauge one’s true network and reach.