The research you do before you begin to write search strings is arguably the most important part of sourcing. If you do what every other recruiter does and simply copy and paste keywords into a search string, you’ll find the exact same people as every other recruiter. But if you take the time to research and fully understand the role you’re recruiting for, as well as the candidate you’re looking for, you’ll be able to think outside the box, search in unique ways and find candidates that no-one else can.