Course Library > Recruiter > Elevating Recruitment Marketing Through AI

Elevating Recruitment Marketing Through AI

Leverage Generative AI to strengthen your employer brand, craft compelling EVPs, optimize job postings, and enhance social recruiting. This mission equips you with AI-driven strategies to refine messaging, attract top talent, and create inclusive, data-informed campaigns. Master AI-powered branding, talent engagement, and recruitment techniques to position your organization as an employer of choice.

Skills

Using AI Hiring with AI

Use Case

Recruiter

Presenters Presented By

Glen Cathey

SVP, Consulting Principal, Talent Advisory and Digital Strategy

More about our presenters

Glen Cathey

SVP, Consulting Principal, Talent Advisory and Digital Strategy

Glen Cathey is a globally recognized sourcing and recruiting leader, blogger (booleanblackbelt.com), and corporate/keynote speaker, who we're delighted to have as an expert on our platform.

More about our presenters

Learning Outcomes

By the end of the Mission you will be able to:

Utilize generative AI to uncover real-time market intelligence, enabling visibility into talent supply and demand, competitor hiring trends, and emerging recruitment opportunities.

Apply benchmarking techniques to compensation, skills, and location data to build competitive and inclusive sourcing strategies grounded in accurate, AI-driven labor market insights.

Develop AI-optimized candidate targeting and personalized messaging that increases engagement, boosts response rates, and enhances top-of-funnel conversion.

Translate complex sourcing and market data into clear visual dashboards that support strategic recruitment planning and stakeholder decision-making.

Courses in this Mission

Your employer brand shapes how talent perceives your organization. This course teaches you to use Generative AI to assess, refine, and enhance brand messaging. Learn to audit materials, identify opportunities, and craft inclusive, impactful content. Gain the skills to position your organization as an employer of choice with AI-driven branding strategies.

A strong Employee Value Proposition (EVP) sets your organization apart. This course teaches you to use Generative Ai to analyze, refine, and tailor your EVP to attract top talent. Learn to develop candidate personas, craft compelling EVP statements, test and localize messaging, and implement a strategic rollout plan to engage stakeholders and measure impact effectively.

Create job postings that attract top talent with Generative AI. This course teaches you to audit and refine job descriptions, remove bias, and craft skills-based, outcome-focused ads. Learn SEO strategies, platform-specific optimizations, and A/B testing to maximize reach and engagement while ensuring inclusivity and alignment with your organization's goals.

Harness the power of social media to attract top talent with Generative AI. This course teaches you to analyze platforms, craft engaging content, and optimize outreach with AI-driven testing. Develop strategic campaigns, schedule for visibility, track performance, and refine your approach with analytics to create impactful, data-informed social recruiting strategies.