Episode 15

Changes & Silver Linings with Marc Coleman

Marc Coleman, CEO of Unleash, unpacks the pandemic’s acceleration of remote work, hybrid models, and structural shifts in talent acquisition. He weighs optimism against hard economic realities—and what TA leaders must do now.
 

Episode Key Takeaways

The pandemic compressed five to ten years of workplace transformation into months. Digital HR systems, remote tooling, and distributed work went from experimental to essential overnight—and CEOs are now thanking HR leaders for making it possible. This acceleration is permanent; the question is no longer whether remote work is viable, but how to build culture, performance management, and compensation equity across geographies.
Marc points to a critical blind spot: companies have accumulated 20+ productivity and communication tools without understanding why. A CHRO managing 230,000 employees discovered their organization had 25 different conversational and project management tools in use, each solving a different problem, none aligned to business outcomes. The fix isn’t more tools—it’s ruthless prioritization and a rebuilt tech radar.
Hybrid work is the hardest operational problem ahead. Three days in-office, four days remote, or some other split sounds simple until you layer in security, GDPR compliance, VPN architecture, and culture. Companies are only beginning to solve this at scale, and those who treat it as a logistics problem rather than a strategic redesign will struggle.
Compensation equity across jurisdictions is no longer optional. One global employer lets local offices set pay based on regional market rates rather than centralizing from HQ. This prevents resentment, retention risk, and the perception that remote workers are second-class. It requires trust in local leadership and transparency about why salaries differ.
The war for talent is worse than ever. Creative roles, digital skills, and engineering talent are at the top of the food chain. Furloughs ending in September (UK) and beyond will create a reckoning; companies that invested in upskilling and internal mobility during lockdown will emerge stronger. Skills, not credentials, are the currency now.

Frequently
Asked
Questions

How do I manage compensation fairly for remote workers in different countries?
Let local offices guide pay decisions based on regional market rates and cost of living. One large employer uses this model to prevent resentment between remote and office workers and to respect local economic context. Centralized pay from HQ often creates inequity and retention risk. Transparency about why salaries differ by location is essential.
Hybrid models (e.g., three days in-office) are harder than full-remote or full-office. Security, GDPR, VPN access, and culture all become exponentially more complex. Companies are still figuring this out at scale. The real challenge isn’t the schedule—it’s redesigning performance management, communication norms, and office space usage around a split workforce.
One CHRO managing 230,000 employees discovered their company had 25 productivity and communication tools without a clear reason for each. The problem isn’t the number—it’s alignment. Before adding tools, audit what you have, define business outcomes, and ruthlessly cut what doesn’t serve them. Most companies have bought solutions without answering why.
You are who you hire. Invest heavily in sourcing, headhunting, and recruiter quality. Marc moved to specialized external sourcing rather than keeping it in-house, and it improved hiring outcomes. In a crisis, hiring discipline compounds—bad hires during rapid growth become cultural and operational liabilities fast.
Remote work is permanent, but not in the way people expect. One IT company of 35,000 people realized they need only 15% of their office space going forward. However, humans revert to old patterns quickly. The real shift is cultural and structural: how you define collaboration, performance, and belonging when people aren’t co-located. That’s the work ahead.