While it’s only a few short years since websites were only used by big corporations, and social media was only for college kids, time has changed drastically. These days literally every business has some sort of online presence, and even small independent businesses have social media profiles. In truth, without at least a Facebook page, you could find yourself losing business, as people won’t know your opening times, will lack a quick way to contact you, and won’t see reviews or your location on a map. It is equally important for any business that wants to grow, you could end up missing out on some amazing staff. If you want to recruit the best of the best, then you need to utilise social media to find bright new talent.
1. Make Yourself An Attractive Place To Work
There are some brands that people clamour to work for. Places like Google have projected themselves as ultra-desirable places to work, and this means they have a competitive advantage when it comes to attracting candidates. Showcase your workplace and the benefits you offer to help spread the message that yours is a great company to work for. Posting pictures of your workspace or details about specific employees and their achievements is a great way to make the most of social media.
2. Utilise Your Current Staff
Your current staff can be your biggest asset when it comes to finding new employees. For one thing, if you have good employees, they may know other people who would also make good employees. Asking current staff to share vacancies across their social media profiles is a great way to find amazing new people. Plus, if your staff are happy to write that they work in a wonderful place and link news about the business to their personal profiles, you’ll automatically be more appealing to prospective applicants. Plus, using surveys to measure employee satisfaction and publishing those surveys can provide proof that you are a great place to work. This will make you most candidates’ first choice as an employer.
3. Make The Most Of Experts
When you are creating a social media profile, you will likely us blog posts that link to your website, or at least updated articles on your website. Your job descriptions and any posts about the working culture you enjoy need to be written eloquently and professionally. A full-time HR manager doesn’t have time to regularly update social media content, and may not have creative writing in their skillset. For these reasons, employing an external writer can ease the burden and improve the overall impression that your business gives. If the writing on your website is sloppy and low quality, then you will give the impression that your business is low quality too. You can post ads and interview some amazing writers via Upwork or Сontently. There are also some sites that are more automatic, where you can simply select the task you want doing, and it will be assigned to a professional, such as UK Writings or Big Assignments.
4. Make Sure Your Posts Are SEO Optimised
When you share something on social media, it’s normally because you want your post to be easily found. Putting something on social media is a great way to promote your writing, but there are other ways to make sure your posts are noticed. You can use Easy Word Count to make sure your content is over 300 words long which is the minimum to be picked up by a search engine. Plus, if you’re posting your own content, it will only be picked up by search engines when it is grammatically correct and everything is spelt properly. You can then receive support as you grow as a writer and start developing content that’s attractive to potential job candidates.
5. Invest In Your Business
While one of the main attractions of using social media marketing is the fact that it is free, it can pay off to invest in ads. Facebook ads only require a small investment, and they can provide a really targeted campaign to relevant individuals who would be interested in your business. This is a great way of promoting your business and making sure job ads are reaching the right people. It’s always daunting to invest money into a service that is available for free but you get what you pay for has never been truer than in advertising. With enhanced targeting and deep analytical insights paying for advertising could be the best money you decide to spend.
6. Use Specific Features
Make sure you’re aware of the specific features that each social media platform uses- for example, hashtags on twitter and groups on LinkedIn. While you should share your ads across multiple platforms, tailor your message to each platform in order to be most effective. The same generic message on every platform won’t work. By following the specific rules for different social media outlets from images to posting times you can be sure that you will hit the right note with the platform audience and showcase your content in the best way possible.
The best HR managers are all employing social media strategy to find the best candidates, and the above steps are a great way to get started. They will help you and your company stay competitive in the eyes of the job searching candidate and help you stand out to recruiters.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and freelance writer. She’s specialising in content creation and optimisation. She loves coffee, tulips and her Shih Tzu named Bobby. Feel free to contact her on LinkedIn