The State of Content Marketing in 2013

Content is king. Content marketing has continued to grow in 2013 with marketers now spending 25% of their budget on producing content to draw customers to their website and ultimately to their product or service. But when you consider that 78% of consumers feel that companies who write blogs are more interested in building relationships than those who don’t and that interesting content is one of the top three reasons people follow companies on social media, the use of content as a strategy becomes very important thing for recruiters to note. Candidate attraction is a key element of the sourcing process and content seems to be a fantastic way of drastically improving your efforts. Still not convinced that well written, cleverly thought out pieces of relevant content are the perfect way to attract potential candidates? You won’t be after you’ve read this:

If you’d like to learn more about social sourcing and what content marketing can do for your candidate attraction efforts, take a look at our online and in-person training courses on our website or email Wendy today at hello@socialtalent.com.