Lars Schmidt is an author, columnist, podcaster and a veteran of the HR and recruiting world. His work has been published in Forbes, Fast Company, as well as his essential book Employer Branding for Dummies. He founded Amplify - the growth catalyst for 21st century HR, helping progressive leaders and companies navigate the future of work. Lars is interested in emerging work trends, and people practices. This curiosity fueled a career that’s lead to solving complex talent challenges for some of the biggest brands in their fields (NPR, Ticketmaster, SpaceX, Hootsuite).