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A good job posting title can make all the difference when it comes to finding the right talent to fill a position. Without the right title, candidates simply won’t be able to find your job listing. Or worse, those who find your listing may not be able to decipher what your job title actually means.
If you want to get the best results out of your job listing, you can follow these tips to help you create better job titles:
1. Focus the title on what the job actually does
You may be tempted to write a generic job posting title, but you should be aware that it will only be drowned out by the avalanche of similarly titled job postings. The more generic the title is, the harder it is for job seekers to know if your position is going to be a good fit for their skill set. Many job seekers will visit online job boards like Indeed and enter the keywords of the job title they are interested in. If your job title sounds irrelevant, it will get passed over. You also run the risk of attracting too many applicants who don’t meet the qualifications needed in order to do the job. In short, it pays to be specific and clear.
2. Don’t get cute
Everyone wants to work for a company that promotes a fun workplace. With that in mind, you may feel the need to come up with a unique or ‘cutesy’ job title that takes a standard job description and puts a twist on it. Just like a housewife may call herself a ‘Domestic Goddess’ or a janitor might call himself a ‘Sanitation Engineer.’ The problem with cutesy job titles is that they can be confusing or misleading. You definitely don’t want prospective employees to see your ad and give it a pass because they don’t immediately see it as relevant to them.
3. Drop the industry jargon
If a particular job title is commonly known as one thing by the public at large and by something completely different among industry insiders, it is a good idea to leave the jargon alone if you hope to attract a wider base of qualified applicants to your position. Likewise, if you feel the need to include identifiers that are solely for the benefit of the human resources department, you should leave those off, as well. In short, if your job title isn’t going to help people find your posting, leave it off.
4. Include the level of seniority
If you are advertising for any position beyond entry level, you will attract more qualified people if you are clear about the level of seniority the position requires. It will also help people who are less qualified rule themselves out before wasting both your time and theirs applying for a job they have no chance of getting.
5. Consider posting the same job with more than one common title
If it is commonplace for a particular position to be called by more than one title, you might consider placing multiple ads for the same job but with the different titles. This will give job seekers who may not be searching on the exact title you expect more than one chance to stumble across your job posting in their search results.
Hannah Dickins is part of the team behind DirectorStats.co.uk. With a huge interest in writing and startup industry, she works as a Community Manager. She’s keen on new helpful online tools and productivity hacks.