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What Are 'Beauty Bias'?

Welcome back to SocialTalent’s Live & Learn Series!

Each week we gift you with a little bit of info that will help smooth your recruitment process and expand your knowledge of your industry.

With this Live & Learn series we promise to keep it:

Ready to use!

Sound good to you? Let’s begin! This week, we’re taking a look at an interesting term – beauty bias.

What exactly is ‘beauty bias’?

Beauty bias is a funny term, but we can fall victim to it without even realising. Did you know that CEOs are, on average, taller than those in other roles? Did you know that attractive men and women are more likely to be hired, while very attractive women are less likely to be hired. Huh!


Check out the video below, in which Holly Fawcett takes us through what beauty bias is, how to spot it, and how to avoid it in your recruitment and hiring process!

Key Takeaways

  • Beauty bias is a social behaviour that we actually have little control over.
  • It adversely affects women in the workplace. Attractive women are viewed as less competent than their male counterparts.
  • Tall people are treated like leaders from their peers from a young age. No, really!

Can you honestly say that you’ve never fallen for beauty bias? Have you spotted it in your own thinking, or in the decisions of others? We’d love to hear from you.

In the meantime, we have a full library of recruitment content guaranteed to get you up to speed in no time. Check out the link below for more information!


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