Episode 219

Inclusive Leadership on Oil Rigs: Hiring for Culture

Leading talent acquisition across 29 offshore rigs with 60+ nationalities requires more than transactional recruiting. Holly Stropel shares how inclusive leadership drives advisory TA and shapes culture at scale.
 

Episode Key Takeaways

TA functions that remain transactional—focused solely on filling seats—miss their strategic role as business advisers. Organizations where leadership believes the job is simply “putting a button in a seat” will never elevate beyond high-volume hiring; the unlock is a leader who sees the human first, understands their passions and goals, and creates space for them to flourish beyond the box they’ve been placed in.
Bringing early-career talent back into hiring pipelines drives innovation that seasoned teams can’t generate alone. After stopping graduate hiring, reintroducing an intern program at Noble Corporation converted skeptical hiring managers into advocates within a single summer—because nothing improves in an organization without new ideas and different perspectives entering it.
Authentic leadership isn’t a soft skill—it’s a business imperative in high-stress, globally distributed teams. The decision to lead as your full self, rather than downplaying identity to fit a mold, gives permission for teams to bring their whole selves to work, which directly improves psychological safety and retention on rigs where crews spend 21–28 days together.
EVP work fails without TA involvement in values and culture definition. TA sits closest to both internal operations and external market signals; excluding recruiting from culture rollouts means leadership hears only internal voices and misses what candidates and the market actually value.
Change management for values isn’t about asking people to do something new—it’s about naming behaviors already expected. The biggest resistance to culture launches comes from teams fearing operational disruption; framing values as recognition of existing good behavior, not a new mandate, removes friction and builds buy-in.

Frequently
Asked
Questions

How do you shift a TA team from transactional recruiting to strategic advisory?
Start by believing your team can do more. Get to know each person—their passions, strengths, and goals—then place them in roles aligned with those strengths rather than generic job titles. Change job descriptions and expectations to reflect advisory work: candidate experience, reporting, sourcing strategy, and hiring manager coaching become core responsibilities, not afterthoughts.
TA connects internal operations with external market signals. Without recruiting’s voice in culture definition, leadership only hears internal perspectives and misses what candidates and the market actually value. TA advisers then carry consistent messaging to hiring managers and candidates, ensuring alignment between stated values and employer brand.
Ask them to interview just two candidates they don’t know alongside three referrals. Ninety percent of the time, they’re shocked by the quality and diversity of thought. Prove it works with a pilot—like an intern program—then let results speak. Hiring managers who see the impact become advocates and ask for more diverse pipelines.
Hiring managers believe they know best and default to referrals and familiarity. The barrier isn’t malice; it’s inertia and bias. The unlock is asking the right questions: Have you interviewed people outside your circle? What would a different background bring? Small experiments that prove diversity of thought improves outcomes shift mindsets faster than mandates.
Recharge by seeing people you care about succeed and do work that makes them proud. Create space for yourself and your team to not be okay sometimes. Find outlets outside work—gardening, art, time with family—that let you disappear and reset. Purpose and challenge keep you energized; permission to be human keeps you sustainable.