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SocialTalent Expands its E-Learning Platform by Acquiring Careercake


SocialTalent, the leading e-learning platform dedicated to hiring and talent management, is delighted to announce the acquisition of Careercake as part of an ambitious growth strategy to meet the training needs of its customers. 

SocialTalent, founded in 2010 by Johnny Campbell and Vincent O’Donoghue, brings industry-leading content to companies who want to find, hire, develop, and retain the best talent and build diverse, inclusive workplaces. A growing team of over 50 people supports 200+ clients, including Cisco, Disney, Just Eat,, Nokia, and Zalando. 

“The combined impact of the Great Resignation, low employee engagement, and a shortage of recruitment professionals has left lots of companies under pressure as they try to hire. The demand for corporate learning started to accelerate during the pandemic and continues to grow”, Vincent O’Donoghue, Chief Revenue Officer explained.   

“SocialTalent enables employers to radically rethink how they recruit, engage, and retain top talent and upskill existing employees. What sets SocialTalent apart is the quality of our authors and content. We knew we needed to expand our existing library quickly to meet evolving customer demands, but we didn’t want to compromise on quality. Acquiring Careercake’s award-winning video content made complete sense as we scale and accelerate the launch of new solutions. Careercake content is central to our latest solutions for Onboarding and Internal Mobility, which are launching very soon,” he added.

CareercakeSpeaking about the acquisition, Aimee Bateman, founder of Careercake said, “I started Careercake in 2010 to give people the confidence and resources to tackle the challenges we all face in the first decade of our careers. I’m excited that our content will continue to teach and inspire learners through the SocialTalent platform.”   

Careercake content will be available on the SocialTalent platform from July 4th onwards.  

About SocialTalent 

SocialTalent is the world’s leading e-learning platform dedicated to hiring and talent management. Our goal is simple – we give teams the skills and knowledge needed to attract, find, hire, engage, and retain great talent. Learn from our leading industry experts on our intuitive platform that can be easily tailored to your specific needs. SocialTalent is the solution for driving excellence in hiring and talent management. 

To learn more about SocialTalent, contact Grace Windsor, Product Marketing Manager ([email protected]), or visit

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