Social Talent Academy

Understanding candidate motivation

What motivates candidates and how can you alter your approach to appeal to their motivations.

Presented by

Nick Johnston - Recruitment Expert

Nick Johnston

Course Details

Have you ever had a candidate drop out at the last minute? Unfortunately, that usually happens because we did not understand their motivation properly. In this mission, Nick Johnston will define motivation in the context of recruiting and provide a practical model to assess candidates and advise managers. You will also learn how to use different assessment techniques to understand motivation as you go through the recruitment lifecycle.


Nick Johnston

With over 20 years experience working in HR, Nick has a deep expertise in talent. He has worked in different sectors, business models, geographies, cultures and economic climates. He uses his experience enable people and leverage technology to help business recruit better.

Nick Johnston - Recruitment Expert

Course Preview

In this Course you’ll learn...

Motivation Theories

Learn the motivational theories that explain why people make the decisions they make.

Assessing Candidate Motivation

Learn how to discover what motivates your candidates.

Managing Candidate Motivation

Learn how to appeal to a candidate based on what specifically motivates them.

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