A full 94% of professional recruiters use social media to attract talent, and 59% of employees say a company’s social media presence was part of the reason they chose their workplace.
Clearly, there are plenty of good things about social recruiting. But there’s room for error as well. Get the facts about social recruiting, and see what happens when the world’s worst boss (Bill Lumbergh from Office Space) tries to make use of it.
P.S. Be sure to check out of list of Top Takeaways when you finish the graphic 🙂
Tip 1: Host a Live Q&A Via Periscope to Meet Applicants – Periscope allows you to set up a live video stream from your phone anywhere you can connect, and give others access to that live stream. Clever companies like UPS have been using Periscope to hold live Q&A sessions for prospective employees, and recruiters are catching on too. Besides Q&As, you could also use Periscope to share your company culture with potential applicants by broadcasting company events or a live video stream of your workplace. For a full guide on how to get started with Periscope for recruitment click here.
Tip 2: Use Twitter Hashtags to Help Recruits Find Your Message – Hashtags are a great way to help people find and share your content on social media. Hashtags broaden your potential audience by allowing people who aren’t following you to easily find tweets that interest them.
Tip 3: Time Your Social Media Posts for Maximum Engagement – The time that you post to social media tends to have a large effect on how many people see your posts. If you’re unsure when they best time to post is, check out this infographic: The Best Times to Post on Social Media, then learn how to schedule your social posts in advance at those times with our guide: How to: Use Buffer to Schedule Social Media Posts.
Tip 4: Optimise Your LinkedIn Company Page – A full 93% of companies use LinkedIn for recruiting. In fact, it’s probably the first social media platform everyone thinks of when they’re thinking about social recruiting. For 6 ways to turn your Company Page from drab to fab in a matter of minutes check out our post: How to: Get the Most out of Your LinkedIn Company Page.
Tip 5: Create Custom Images for More Social Engagement – Did you know that just having images on LinkedIn makes your company page 14x more likely to be viewed? On social media in general, content with images is 650% more likely to be viewed. Furthermore, when text is paired with a relevant image, people are about 8x more likely to remember the message.
Tip 6: Get Employees to Help Share Your Culture – As Sodexo’s Marion Muller said: “employees are the face of your brand as an employer.” Therefore, encouraging them to promote your company across social media is a positive step. To help them get comfortable talking about the brand, create a social media policy. Knowing the boundaries for using social media at your company allows employees to creatively promote your brand because they’re not constantly worried about making mistakes. Encourage them to share honestly on social media about what your workplace culture is like. Be sure to have them use the company culture hashtags you created in tip 2. Finally, follow them with your company accounts, and share their content.