How Nokia elevated candidate, hiring manager, and TA experience with SocialTalent
Nokia partnered with SocialTalent to roll out training that not only elevated its candidate and Hiring Manager satisfaction scores, but created a world-class learning experience for the Talent Attraction teams.
After a company restructure, the TA team needed upskilling to find the best talent.
With over 89,000 employees in over 130 countries, Nokia is a truly global company. After a significant restructure in 2020, the organization targeted new aims to become a leader in the 5G tech space. But in order to achieve this goal, Nokia needed the right talent within its ranks. To accommodate this desire, the company realized that its TA function would require restructuring and rebuilding, elevating it far above what preceded it.
The main focus area was experience, across the board. Nokia wanted three things: candidate experience would become world-class; Hiring Managers' satisfaction scores would rise; and TA would elevate its role as a strategic partner within the business.
With this mission in mind, Nokia looked to roll out learning and development to bolster and support its TA function. They wanted a full suite of training that was ready-made and capable of delivering results, so SocialTalent was the natural choice.
Our extensive, industry-leading content could give up-to-date insight on all the areas Nokia was looking to upskill on, from best practices for approaching passive candidates to educating recruiters on how to become Talent Advisors. Combined with an intuitive platform and an easily-consumable approach to learning that drove engagement, it would allow Nokia to create a culture of development that enabled TA to flourish and grow.
Further to our pilot with SocialTalent in November 2020 we got unanimous feedback from the testing team of recruiters that this is the learning platform that we want. It offers the newest market trends and best practices that we need to take our recruitment operations to the next level. — Laura Varga-Győri, Global Project Manager - TA, Nokia
Further to our pilot with SocialTalent in November 2020 we got unanimous feedback from the testing team of recruiters that this is the learning platform that we want. It offers the newest market trends and best practices that we need to take our recruitment operations to the next level.
A full suite of training that was ready-made and capable of delivering results across every area Nokia wanted to upskill on.
Current guidance on everything from approaching passive candidates to developing recruiters into Talent Advisors.
An easily-consumable approach to learning that drove engagement and enabled a culture of development.
SocialTalent integrated with Nokia's LMS and activated SSO so employees could find the learning with ease.
Nokia is constantly looking for exciting and innovative ways of ensuring their teams get the most from SocialTalent. Creating initiatives like the watch party with them helps boost engagement, drive a positive attitude towards learning, and enable a new level of motivation around embedding these new techniques into Nokia's ways of working.
Alignment, dedication, and structure were the key characteristics of Nokia's approach to rolling out SocialTalent.
- Paul Bowles, the Global Head of Talent Attraction, was instrumental in championing SocialTalent from the get-go, and this senior leadership buy-in created perfect momentum for the project to succeed.
- A PM was first assigned who then established a SocialTalent Champion Team to ensure a smooth and complete roll out.
- During the first 'Partnering for Success' call, Nokia shared their key objectives and goals with the SocialTalent team, allowing for a precise and targeted approach to be developed and tailored to their TA teams.
- A structured onboarding followed, with bespoke learning paths created, email cadences established, champions and leaders identified, managers informed, and course completion dates set.
- Nokia spearheaded many initiatives to embed SocialTalent into the DNA of the company — from personalized learning paths every quarter linked to Talent Attraction goals, to rewards for the top 3 learners of the SocialTalent Learning Competition.
- Newsletters — monthly and quarterly updates highlighting new learning missions and colleagues' success stories — kept L&D front-and-center.
- Nokia and SocialTalent organized a 'Who Wants to be a Millionaire' style watch party for the Talent Attraction team, complete with a gameshow host, dramatic music, and lifelines, where the TA Leadership Team competed for prizes and swag.
- The event was a huge success — it took training into a social setting and encouraged huge engagement, with learning path completion rates much higher that quarter.
Nokia is constantly looking for exciting and innovative ways of ensuring their teams get the most from SocialTalent. Creating initiatives like the watch party with them helps boost engagement, drive a positive attitude towards learning, and enable a new level of motivation around embedding these new techniques into Nokia's ways of working. — Naomi Baily, Senior Account Manager, SocialTalent
Success defined Nokia's implementation of SocialTalent — users loved the content, metrics grew, and future plans have been laid.
The SocialTalent and Nokia partnership saw immediate success. Feedback from the teams was universally positive. So much so that within the first few months, the 3-year ramp-up contract was expanded to SocialTalent's Enterprise solution so the e-learning could be deployed even further throughout the entire organization, allowing 89,000+ employees to access the platform. Enterprise would provide Nokia with access, not only to interviewing and recruiting training, but all of SocialTalent's solutions, including DEI, leadership, internal mobility, onboarding, and mentoring.
Over 3,000 hours of content consumed.
For me, SocialTalent is a perfect method to relieve stress at work. In addition, the platform is quite addictive, and sometimes, even after work, riding a stationary bike, I use it. Apart from the enjoyment, it also allows me to learn — the aspects of conducting conversations and establishing relationships with others are particularly important to me. Many times, the knowledge gained on the platform has helped me to cope with difficult situations.