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It’s fair to say, that not everyone uses social media in quite the same way, and we know (as recruiters in particular) that everyone has different purposes for why and how they share what they share on social media. But based on a recent survey by The New York Times, social sharing individuals can apparently, can be categorised into 6 different types:
Careerists are intelligent individuals who like to network and do so by sharing information they find valuable with their connections primarily on LinkedIn.
Hipster’s are young, creative people concerned with everything popular and cutting edge. Their identity, and how others see them is extremely important to them. They will primarily share content through social media and will often shun the use of email.
Boomerang’s are very clued into the social world around them. They share content to garner a reaction from other online users and feel empowered when being the first to share content on Facebook and Twitter.
Connector’s are creative, thoughtful people with a relaxed frame of mind. They enjoy sharing content that involves making plans with friends and they do so using Facebook and email.
Altruists are helpful, reliable, thoughtful and connected people, that usually share links they feel will be of benefit to friends via email.
Selective’s are resourceful,thoughtful individuals who are careful only to share specific content with specific people. They will usually share informative content and will do so via email.
Each of the segments are defined by the emotional motivations of the user, their desired presentation of self, the role of sharing plays in their online life, and the value they place on being the first to share a piece of content or information.