The Hiring
Excellence Stage


Hiring for Attitude and Aptitude: Get the Brains and the Smile

Attitude or aptitude? All recruiters want a candidate with the skills to perform, but not at the risk of losing a good cultural fit. Truth is, we don’t want a choice - we want it all. For a long time talent acquisition professionals have been under the impression you should focus on one over the other. Maren Hogan dives into this question to strike the balance between what we need and what we want in a candidate. At the end of this session, you will know how to approach your own assessment process with a more critical eye, building your hiring decisions around what will work best for your company.

Maren Hogan

CEO and Founder

Red Branch Media

Maren Hogan is a seasoned marketer, writer and business builder in the HR and Recruiting industry. Founder and CEO of Red Branch Media, an agency offering marketing strategy and outsourcing and thought leadership to HR and Recruiting Technology and Services organizations internationally, Hogan is a consistent advocate of next generation marketing techniques. She has built successful online communities, deployed brand strategies and been a thought leader in the global recruitment and talent space. You can read more of her work on Forbes, Business Insider, Entrepreneur, and on the Red Branch Media blog.

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