Keep up with the latest hiring trends!
In the news this week:
LinkedIn Working on NEW Tool to Send Fewer, Better Emails
After shelling out $13 million in a class action lawsuit over its excessive emailing, LinkedIn is now beginning to emphasize quality over quantity. They announced last week on the company blog that they’re in the process of building a new tool, called Air Traffic Controller (ATC) – designed to serve its users notifications more relevant to what they want to know.
Since July, LinkedIn has cut email communications by 50%, but it promises that ATC will reduce that number further still. With ATC, LinkedIn wants to be “smarter” about the notifications it sends its users across all platforms, including email, mobile and SMS. As a result, it will use algorithms to learn how users interact with LinkedIn and those interactions will then determine what notifications users receive, how frequently they will receive them and where notifications will be sent.
In its blog post, the company claims that the use of ATC will bring an “immediate improvement to both the quantity and quality” of the notifications users will receive from LinkedIn. “We realize that a one-size-fits-all method doesn’t work. We want to give you emails and notifications based on what you prefer, not what’s best for us,” said Erica Lockheimer, LinkedIn’s director of engineering growth, in ATC’s announcement blog.
While LinkedIn isn’t clear on the specifics of ATC, it’s definitely a final nail in the coffin for the never-ending stream of emails that previously flooded our unsuspecting inboxes. Hurrah!
Snapchat Reaches 6 Billion Daily Videos Views, Tripling From 2 Billion In May 2015
Hot on the heels of Facebook’s announcement last week that they had surpassed 8 billion daily video views, Snapchat confirmed to the Financial Times over the weekend that users of the messaging app were now watching 6 BILLION videos every day – double the amount of videos being watched just 2 months ago in September when the company announced there were 4 billion videos being watched through the app daily, and triple the 2 billion daily views they announced in May.
One thing is abundantly clear with this announcement: Snapchat’s rate of video content growth is insane, suggesting that its users are only growing more engaged with the app. Even with a tenth of the daily active users as Facebook (last reported), based on current growth rates Snapchat may soon overtake Facebook in terms of daily video views! Our advice? Get on the SnapChat bandwagon and get on it fast recruiters! No where else will you find a more engaged audience than that!
Wondering how to take advantage of it for recruiting purposes? See our latest blog on “How to: Use Snapchat for Recruitment”.
(RELATED: How to Use SnapChat for Recruitment)
Tumblr Rolls Out Instant Messaging On Both Web And Mobile
Last Wednesday, Tumblr launched a feature that its user base (and savvy recruiters) has wanted for some time: a messaging service. The blogging platform has long offered an inbox feature and way for its users to ask each other questions, but now it has added threaded, instant messaging as well. The feature is rolling out now on the web as well as within Tumblr’s mobile apps on iOS and Android.
Not all users will immediately have Tumblr Messaging however, given the staged rollout. Instead, those who see a “smiley balloon” (pictured above) hanging on their screen will know that the feature has been turned on for their account. At that point, if you choose to message another Tumblr user, they, too, will receive the messaging feature, if they didn’t already have it. The broader rollout will take a few weeks to reach all of the Tumblr user base, the company says.
Currently, messaging is available to almost any blog, except those that are private or group blogs. And unlike the Tumblr “Ask” feature, instant messages CANNOT be anonymous. That is, the recipient will at least be able to identify you with your Tumblr account information, though that may not mean they know your real name if that isn’t information you’ve already provided on your site (which it should be if you’re using the site to find candidates).
Note however, that users are in control of how they can be reached via instant messages. While any blog is able to message you, there is an option to limit incoming messages to only those Tumblr users you follow. You also can’t message anyone who’s blocked you, of course.
How does it work?
- To use the feature from the web, you’ll tap the chat bubble at the top right of your dashboard.
- On mobile, there will be a similar chat bubble you’ll also tap. Next, you’ll enter in the blog name belonging to the person you want to message, then type in your text. In order to access the feature on mobile, you’ll need to update to the latest version of the Tumblr mobile app.
Wondering how top utilise Tumblr for recruitment? If you’re currently undergoing our Black Belt in Internet Recruitment online training course just chck out the Tumblr segment of your Expert Sourcing module.
Recruiters Take Note: Tinder Introduces A New Matching Algorithm
Tinder, the dating app to rule them all, is making some significant changes to how the app looks and, even more crucially, the way it works. The app is releasing a new matching algorithm that could shape recruitment algorithms of the future that match people to jobs.
The new algorithm is meant to look at more data points as a user swipes left and right. “With the updated algorithm, machine learning technology assesses and interprets the signals sent by our millions of users,” said Tinder CTO Ryan Ogle in a prepared statement. “With our ears even closer to the ground, we provide users with the most relevant potential matches to result in more meaningful connections.”
Rad shared that Tinder is adding both technical and informational data points, and that the algorithm change isn’t just about new data points, but how those things are ranked against one another depending on the user. Still, one could imagine that Tinder can pay attention to various preferences of their users, such as a user’s propensity to swipe right on girls who like dogs or guys who use emojis in their profile.
We think this new algorithm could open a lot of doors within the recruitment industry when it comes to matching job seekers with jobs, especially when you consider that fellow dating site eHarmony is also working on a recruitment product. But we’ll have to watch this space to see which organisation jumps on the opportunity first. Exciting!
Heads Up: Google Will STOP Supporting Chrome For Windows XP, Vista & Older Versions Of OS X by April 2016
Starting April 2016, users who still use Chrome on XP (and at this point, there’s really no excuse for running Chrome on XP!) will no longer get updates and security fixes. Google also announced, that Windows Vista and Mac OS X 10.6, 10.7 and 10.8. will also no longer be supported “since these platforms are no longer actively supported by Microsoft and Apple.”
‘Best Caption Gets a Job’
A communications agency has challenged candidates’ creativity by declaring that the best caption on their photo will receive a job. Zambezi, based in California, posted a LinkedIn picture of a man surfing on a shark with the statement: “Calling all copywriters. Best caption gets you a job.”
The recruitment tactic is consistent with the company’s description of itself as a “fully independent communications agency driven by the belief that creativity is, and will always be, the most powerful storyteller.” The photo also ties-in with the fact that they refer to their employees as ‘Sharks.’
Zambezi’s official job advert for a Senior Copywriter states that responsibilities will include contributing new ideas and solutions across all media outlets, and developing fully concise and strategically thought concepts.
So far the LinkedIn post has received over 4,300 comments. Here’s a few examples:
- “When you know how to ride, your enemy moves you forward.”
- “Photoshop: you’re doing it wrong.”
- “Avoid blood in the water, get on top of your problems and control them.”
- “Chuck Norris? Never heard of him.”
- “Internet security: Don’t make surfing more dangerous than it should be.”
- “Another shirtless idiot at Sea World.”
One person commented on the photo with the caption “All I need are some tasty waves, a cool buzz, and I’m fine!” quickly followed by: “Ps. I’m not in need of a job, I love mine.” Which, although highlights a potential downfall to the recruitment campaign; people commenting for fun and not an interest in the job, demonstrates some fantastically wacky “outside-the-box” thinking on the part of the organisation’s recruitment team. Take note recruiters!
(RELATED: 10 Crazily Creative Instagram Job Ads)